The website is an essential tool for any business that wants to grow. But to succeed, it is imperative to make it visible. SEO is the art of optimizing your website so that it appears at the top of search engine results, attracting a steady stream of visitors qualified.
How to take your online visibility to new heights with SEO? In this article, we’ll explore the 10 best SEO practices that will help you achieve this goal. Whether you are new to this subject or want to refresh your knowledge, you have come to the right place.
And if you are looking for an SEO consultant in Lille , call on my expertise.
Choosing the right SEO keywords
Create a responsive design website
1) Choose the right SEO keywords
When it comes to increasing your online visibility, researching relevant keywords is essential. It consists of identifying the terms and expressions that your target uses when searching online. A thorough keyword study allows you to understand the needs, concerns, and interests of your audience, and optimize your content accordingly.
To select the right keywords and visualize their monthly search volume, I invite you to read my article: Which SEO tools to choose your keywords?
Once you have a list of potential keywords, evaluate their relevance and level of competition. Find specific, long-tail keywords (queries consisting of 3 or more keywords) that closely match your content and have reasonable search volume, but relatively low competition. These keywords will give you a better opportunity to rank higher in search results. This is the basis of natural referencing.
Example of a keyword analysis tool
2) Write original SEO content
In the digital age, where content is king, writing attractive and original content plays an essential role in improving your online visibility. Search engines place high value on sites that provide quality, informative and engaging content for users. By creating unique and engaging articles, blogs, guides, or even videos, you attract the attention of your target audience and encourage interactions on your site.
When writing content, be sure to use clear, concise language that is tailored to your audience. Use catchy headlines, informative subheadings, and well-structured paragraphs to make it easier to read and understand. Add visual elements such as images or graphics to make your web pages more attractive and enjoyable to navigate.
Additionally, it is crucial that your content is original. Avoid plagiarism and create unique content that provides added value to your readers. Search engines favor sites that publish original content because it demonstrates your expertise and commitment to your visitors.
By writing attractive and original content, you encourage visitors to stay longer on your site, share your content with their network and come back regularly to discover new information. It also helps improve your SEO by reducing bounce rate and generating natural inbound links from other sites interested in your quality content.
3) Optimize titles and subtitles
titres H1 H2 SEO
Optimizing titles and subtitles is one of SEO best practices. Search engines place a high value on these elements because they provide clues about the topic and relevance of your content. By carefully optimizing your titles and subtitles, you increase your chances of appearing in the first search results and attracting users’ attention.
To optimize your titles, use clear keywords and phrases that reflect the content of your page or article. Keywords should be placed as close to the start of the title as possible to maximize their impact. Also, make sure your headlines are compelling and entice users to click through to learn more. Use catchy terms, ask questions or promise solutions to generate interest.
Likewise, subtitles are an essential part of SEO optimization. They help organize your content and improve its readability. Subtitles should include additional keywords.
Remember to stay consistent with your keyword strategy and, ESPECIALLY, use appropriate HTML tags for your titles and subtitles (H1 for main title, H2, H3, etc., for subtitles). securities). By paying particular attention to the optimization of your titles and subtitles, you put all the chances on your side to increase the visibility of your content online.